Mobile marketing…there’s been a lot of buzz around this topic recently. You know you should be implementing it into your marketing strategy, but why? Well, we’re here to break down why mobile marketing is important and how to start implementing it into your strategy, ASAP.
What Is Mobile Marketing?
Repeat after me: mobile is not a channel. Mobile’s also not just building a native mobile app and it’s certainly not enough to only have a mobile-friendly website. So if it’s not a channel and it’s not having a native mobile app, what is mobile marketing?
Let’s think of mobile marketing as a road trip. You know your final destination, but you may not know exactly how you’re going to get there or what sights you’ll see along the way. Not every place you’ll stop will be as magical as others, but each place has something to offer.
With mobile marketing, your end goal is creating engaging customer experiences so the fun part is figuring out how and where you’ll meet them during the journey. Take a look at some different spots (AKA, types of mobile marketing channels )that you can meet your customers at:
- Near-field Communication (NFC)
- Progressive Web Apps (PWAs)
- Augmented Reality (AR)
- QR codes
- RCS, MMS, & SMS
Attached at the Hip
Mobile has intersected nearly every aspect of a consumer’s life. We spent about three and a half hours on mobile per day. 75 percent of the videos we watch are on mobile. Mobile accounted for two-thirds of 2019’s Black Friday traffic. And even when we are watching TV, we’re still on mobile! 88 percent of us use a second digital screen when watching TV.
Consumers have even started to do the unthinkable: cutting the cord on their home’s Internet. About one in five people have ditched their broadband and are relying on mobile for their internet connection. Needless to say, consumers are addicted to mobile and we’re not seeing mobile usage decrease anytime soon, which is why meeting consumers where they’re already at with mobile marketing is so important.
It’s Not Just a Millennial Thing
Millennials frequently get a bad rap for constantly being on their phone. And while admittedly, I averaged about four hours on TikTok last week, millennials aren’t the only demographic addicted to their phone. 67 percent of Baby Boomers and 85 percent of Gen X own smartphones. Even kids have their hands on a smartphone; 45 percent of kids ages 10-12 already own their first smartphone. The different generations may have different ways of doing things, but we can all agree that mobile is the center of our world.
Mobile’s the MVP
Warning: the statistics below may seem unbelievable, but they are in fact true. Because we refuse to go anywhere without our phone, investing in a mobile marketing strategy can result in a pretty big payoff. Take a look at some of the drool-worthy benefits of mobile marketing:
- 98 percent open rates for SMS
- 90 percent of texts are read within three seconds
- Three in five consumers check their email on the go
- 49 percent of revenue from email newsletters were opened on mobile
And if you’re thinking about developing a PWA, check out some of the success these companies had with theirs (spoiler alert: Lilly Pulitzer saw a 33 percent boost in revenue). But don’t take my word for it; discover why investing in a mobile marketing campaign was the perfect solution for this customer-obsessed company.
Where to Start
Three words: low code platforms. Thanks to the ease of low code platforms, it’s the perfect jumping-off point with mobile marketing. You can customize your app (no matter if it’s a native mobile app or a PWA) however you want it and it won’t break the bank. Why wouldn’t you want to use a low code platform? It’s no longer an option for businesses to ignore mobile marketing. With mobile, there’s a ton of opportunity to reach consumers exactly where they’re at.
Got more questions on mobile marketing? We answered the top three mobile marketing questions here.