Take a second to sit back–wherever you are–and look around you. Take in your surroundings. Maybe you’re at your desk, maybe you’re on a train during your commute, or maybe you’re on the couch–it doesn’t matter. Take a quick scan around you. Now…find your phone.
Maybe a small percentage of you felt a knot form in your stomach when you read that, accompanied by the frantic though, “Wait…where is my phone?”, but I’d be willing to bet that the majority of you could reach your phones without standing up. In fact, I’d even up that bet to say that most of you are reading these words on your phones right now.
Consumers are glued to their phones. Odds are you’re hearing some form of this statement almost daily if your job includes customer engagement. You might even be a little numb to it after hearing it so often. But the truth is, we don’t have to look further than our own habits for proof that, yeah, we are glued to our phones. Which is why–when it comes to customer engagement–mobile is a non-negotiable.
Just in case your phone being in your pocket wasn’t proof enough, here are a few more reasons that your customers need a mobile touchpoint with your brand:
- They’re on mobile most
- 71% of digital minutes or spent on mobile devices
- They’re spending more money on mobile
- Mobile traffic accounted for 37% of this year’s Black Friday revenue
- They’re turning to mobile in times of need
- 91% of smartphone users use their smartphones to look up information while in the middle of a task
I won’t belabor the point–your customers need a mobile touchpoint with your brand. It benefits them, and it boosts your business’ bottom line. But a new question lies ahead: how do you engage your customers on mobile? Believe it or not, you’ve got more options than a native mobile app. In this video, we’re breaking down your four options for mobile engagement tools, and giving you some of our best practices when it comes to choosing which tool will prove the best ROI for your business.