Monday, May 2, 2022

How to Improve your Visitor Experience with Wayfinding

Over the past few years, construction and building growth has boomed around the country. 58 percent of colleges and universities have one or two major renovation and modernization projects in the planning or pre-planning stage, and 87 percent of hospitals have one or more projects going on in the post-pandemic construction surge.

While this growth is wonderful for these industries, it can hinder the visitor wayfinding experience by confusing visitors with interrupted routes and new locations to get to and from. Poor wayfinding experiences can cause stress and anxiety for visitors, which can lead them to a negative impression of your organization and may cause them to not return again.

So what can we do? There are a few options for creating a better wayfinding experience for users:

  • Improved signage
  • Addition of landmarks
  • More staff or volunteers
  • Investment in beacon technology

Many of these options require significant investments in time or technology resources or require visitors to give access to data or information that they may not be comfortable sharing. 

Enter the Lumavate Wayfinder App. We offer a lower-cost technology solution that is easy to update and roll out to your visitor base. Let’s dive into the steps to create a Wayfinding app in the Lumavate Studio:

Once you create the Studio and get your app started, you can begin to customize your branding and edit the additional pages like parking options, directly, a map, and more.

Choose the Wayfinder page and click the pencil to edit the Wayfinder Component.

  • Once in the Wayfinder component, begin by adding floors.

You can add multiple floors within your Wayfinding app by choosing to add a new floor and uploading an image of that level’s floor plan and its name.

  • Begin setting up waypoints, checkpoints, and floor changes.

Waypoints are where people on the end-user side of the app want to select to go to and from. Checkpoints are any places of note where a user can make a decision to turn or change direction. Floor changes are places like stairs, elevators, or escalators that take a user from one floor to the next.

Choose whichever type of point you would like to add from the top menu and click to where that goes on the floor plan. From there, you can grab the selector tool to move the points and add a name, image, and any alternative text as relevant.

  • Connect your points with paths

Add paths from and to each of your points as needed. If a point is not connected to a path, it will not appear for your end-users. Once the path is added, choose the selector tool and click on paths to add to and from photos and optional statements telling users what to do when they are on that path.

Continue adding waypoints, checkpoints, floor changes, and paths until you have all the points you would like users to have access to. Click save and continue again to customize the app with branding, parking options, directory, map, and more.

Now, share your app with visitors when they get to your campus. Use the QR code or activation link in your Studio and share it on your company’s social media, website, or even in person for users to scan f to gain easy access to your company’s wayfinder app

Be sure to watch the full session where Vice President of Customer Experience, Leigh Hamer, demonstrates how to build a Wayfinder app in 30 minutes.