Thursday, January 18, 2018

We’re Ignoring the Most Obvious Way To Engage Our Employees

Most of what I end up writing about on this blog includes proof points surrounding how today’s consumers are addicted to mobile. And they are! Which is why it’s absolutely crucial to provide them with at least one mobile touchpoint with your brand. It’s a surefire way to increase engagement, ensure a clear line of communication, and create some very happy customers that will pay off. So, if mobile is so important in engaging our customers…why aren’t we using mobile to engage our employees?

Increase Engagement
Check your email for team announcements, but look at the employee newsletter for company-wide announcements, unless they’re time-sensitive, which means they’ll be on the online news portal, and make sure you complete your registration for the company retreat in the packet that’s going to be delivered to your home address…If you’ve worked at a larger corporation, this probably sounds familiar. Channel whiplash is real when it comes to employee engagement, and typically leaves employees under-engaged, missing out on employee events, milestones, training, and more. Companies are so careful with how they communicate information to customers, so why are they so disjointed when it comes to internal communications? With a mobile employee portal, all of these things (yes, even the company retreat registration that you’ve always filled out by hand) can be located in one, convenient channel–not to mention it’s one that your employees already have in their pockets! From corporate giving pages to weekly company newsletters, all of this can be housed in a mobile experience that is sure to leave your employees in-the-know, even when they’re on-the-go.

Ensure A Clear Line of Communication
I’d be willing to bet that most workplace miscommunications start with a missed memo. As professionals, we get dozens–maybe hundreds–of emails a day. I’ll admit, I typically skim my emails at most, then forget to take a deeper dive later and end up missing out on some crucial information. We as professionals know better than anyone that sometimes, emails fall to the wayside…so why are we using email as our main mean of communication for employee engagement? With a mobile employee portal, you can send out messages of high importance via push notifications, ensuring that they’ll get screen-time and stand out above the slew of email notifications. And, you can segment out these notifications to ensure that only those who need to know the information at hand receive them. It’s a win-win, with a lot more visibility into company-wide and team announcements, and less clutter in your employees’ already flooded inboxes.

Create Happy Employees (That Pay Off, Too!)
You might find yourself thinking: this is great, but why should we invest in engaging employees on mobile when we’re already so focused on engaging our customers on mobile? With customers, investing time in engaging them will clearly provide tangible returns and boost your bottom line, but with employees…maybe that return potential isn’t as obvious. So let’s break down some of the numbers that are associated with employee engagement:

  • A lack of employee engagement can cost a company up to $550 billion, factoring in workplace accidents, employees missing work, and health care costs
  • $11 billion is lost annually due to employee turnover, and a common reason that employees quit is because they’re not engaged
  • Seventy-one percent of employees rank employee engagement as “very important” to their organization achieving overall success

So, it’s more than just your employees’ happiness at stake–there’s a lot of money on the table when it comes to keeping them engaged. Which is why we need to take a good, hard look at how we’re engaging them, and–maybe even more importantly–where.

If you’re interested in learning more about how you can easily build a mobile experience to engage your employees, contact us today!