Tired of hearing all about mobile and mobile marketing after 2020? I hate to say it, but you will be hearing a lot more of it in 2021 because the mobile revolution isn’t slowing down anytime soon. So, you might as well just start creating your mobile marketing strategy instead of stressing that you don’t have one and everyone else does. And if you don’t know where to start, I’ll tell you! Find a free no code app builder that meets your needs and start building your brand’s very own mobile app! Yes, you heard that right. You can build a mobile app from scratch. It’s that easy and elevates your mobile strategy.
Meet Consumers Where They Are, on Mobile
I’m sure I’m not the first person to tell you an app will boost your mobile marketing strategy, but I’m going to explain why it helps. For starters, everyone is on mobile these days. I’m not kidding. 2020 was a monumental year for a lot of reasons (don’t worry I’m not going to rehash the year for you), but it was especially monumental for mobile. Just last year there was a 40 percent increase in app usage and a 25 percent increase in time spent on mobile. Consumers are spending more time on mobile than ever, so why try to pull their attention away from their device when you can just capture their attention while they are on it. And an app is a great way to do this! It is easy for consumers to access, either through a download, URL, quick scan of a QR code, etc. Consumers can also quickly access all of your content whether it be videos, event registration, or product information, it is all in one place. Also, you can incorporate a loyalty program, offer exclusive discounts, or other elements that provide extra value to consumers.
Mobile Shouldn’t Break Your Marketing Budget
So you might have noticed that I said you can build an app on a “free” no code app builder. You might think that apps are difficult and expensive to build, but that’s not true. With an app builder, you have the option to build a variety of apps including web apps and Progressive Web Apps (PWAs) instead of having to pay an arm and a leg to outsource the production of a native mobile app. (Trust us…you don’t want to go down this path!)
If you are reading this thinking “what is a native app vs. web app vs. PWA”, that’s okay, it can be confusing to understand the differences at first. A native mobile app is probably what you think of when you say the word “app”. You download these apps from the app store, and they typically offer rich functionality because it is integrated with your phone. However, native mobile apps are the most expensive and difficult to build. And if I’m being honest, most of the time you don’t need a native mobile app for your marketing strategy (contrary to what a software engineer might try to tell you).
Web apps and PWAs are likely much more your speed. These are apps hosted on the web but can still be saved to a phone’s home screen and function like a native mobile app. These types of apps are more lightweight and user-friendly. PWAs don’t require a download so consumers can quickly access them when they want without having to sacrifice a ton of storage on their phone, a win-win for everyone. And did I mention they aren’t expensive to build? There are a lot of reasonably priced app builders or even free app builders out there that anyone can use! So now you can have a mobile marketing strategy, while still keeping up with the rest of your marketing efforts.
Expand Your Brand’s Reach
Finally, having an app will help get your brand on more consumers’ radars, and when you learn how to build a mobile app with a no code app builder, you have complete control over the branding and messaging on your app. So no more outsourcing to IT and having the entire brand identity get lost in the process. When you build an app on a no code or low code platform, you can drag and drop visual elements onto the app screen and make changes in real-time. So not only will building a mobile app help you communicate with your consumers, but it will also help increase your brand visibility.
At this point, I think it should be a no-brainer to start building an app with a free no code app builder, but if you still have your doubts learn more about what all a no code or low code app building platform can offer.