Thursday, January 28, 2021

Everything You Wanted to Know About a PWA Builder

Staying on top of the latest trends isn’t always easy. I feel like I’m always one step behind on the latest memes circulating on Twitter. But sometimes, that’s okay. I don’t need to be caught up to speed on the latest memes…life will go on.

What’s not okay is being behind on the latest MarTech trends, specifically Progressive Web Apps (PWAs). Being behind on the latest memes on Twitter is fine. The worst that could happen is being left out of a few inside jokes. Not using a PWA builder has more serious consequences. In this PWA builder tutorial, we’ll show you why you need to hop on this trend sooner rather than later.

So You Want to Create a PWA

Like anything, you have to learn how to walk before you can run. Before we get into what makes the best PWA builder or some PWA examples, we have to first discuss the basics. PWAs are everything you love about native mobile apps combined with all of the benefits of the web.

In short, native mobile apps are the worst. Not only do app builders lack control over how their app is published, but the app store can also banish a native mobile app if any of the app store guidelines are violated. Look at what happened to Fortnite. Needless to say, we’re more than eager to embrace this new way of mobile.

Taking Matters Into Your Own Hands

Remember how much you like to play with Legos as a kid (and if we’re being honest, sometimes as an adult)? What if I told you building a PWA was that easy? Depending on the PWA software you choose to invest in, creating a PWA could take you only a couple of hours.

There are a few tools that can generate a PWA from a website. But just because a PWA generator is easy, doesn’t mean that’s a good option. What’s the main goal of your mobile experience? Is it to drive downloads? Or is it to drive real value for your users? If you hate crappy marketing, your answer should definitely be the latter. It’s time to take control of your mobile app strategy.

A no code PWA builder enables users to build a PWA without the use of code. So even if you have zero coding experience, you can still build the mobile app of your dreams. No code web app builders utilize drag and drop functionality, which makes rearranging features as easy as clicking and dragging. And some of the best no code PWA builders will feature a PWA template for users to get started quickly with.

Benefits to a PWA 

Once you check “Create PWA” off your to-list, you can finally start thinking about how your users will access the mobile app you just built. Because PWAs are web experiences, users can access them through almost any CTA, including QR codes.

Besides having more options for users to access the experience, PWAs come with a number of other benefits. For starters, PWAs take up less storage space than their native mobile app counterparts. Additionally, PWAs have faster load times and work offline. Why would you do mobile any other way?

Looking for Inspiration

Usually, we warn against following suit of your competitors, but we’re going to make an exception for PWAs. If we listed every brand with a PWA, we would be here all day. And as much as we love talking about PWAs, we’re going to highlight just a few of the top brands with PWAs.

Everyone’s favorite coffee brand, Starbucks, came out with a PWA. The Starbucks PWA is one of the best PWA examples out there. For starters, it doubled its daily active users. And to top it off, it’s a fraction of the size compared to the Starbucks native mobile app.  When Forbes developed its PWA, they saw 100 percent more engagement. Think of what a PWA could do for your brand.

While this PWA tutorial is coming to a close, your journey with PWAs doesn’t have to be over. See how easy building a PWA on the Lumavate platform is today!