Tuesday, April 24, 2018

Brands Are Already Doing Amazing Things with ARCore

Google’s ARCore has been available for less than two months, but the mobile development world is not wasting any time in bringing its functionality to life in some incredible user experiences. For anyone scratching their head because they’re not sure what ARCore is, this platform now allows developers to create augmented reality experiences for Android users. To better understand how influential this development has been (and how quickly it’s come to life), let’s dive in to a few of the apps already capitalizing on ARCore.

Check Out These Real World AR Use Cases

  • Wayfair– If you’re not familiar, Wayfair is an e-commerce company focused on home goods and furniture. Last September, the company rolled out their iOS app capabilities for augmented reality, and now android users can join in on the fun. Part of the company’s mobile shopping app–the “view in room 3D” feature–allows shoppers to place virtual furniture in different areas of their homes. Yes, you read that correctly. You’re now able to see the furniture in your space before purchasing. 
  • eBayWe’ve all been there–paying more shipping for a box that was way bigger than the item inside. Well, thanks to ARCore technology, eBay has found your fix. After you’ve successfully sold an item through eBay, you are able to superimpose different sized boxes over the item to find the perfect fit. Maximize profit, minimize work–I like the sound of that.
  • My Tamagotchi Forever– It’s been 20 years since the first Tamagotchis came into the world, but this game continues to grow and evolve with us. Bandai Namco has officially released their gaming app that allows us to bring our digital pets into our real world, through ARCore technology–fusing these two worlds together. It’s a total game changer (pun intended).
  • Just a Line– Let out your inner Picasso and check out Google’s app, Just a Line. This app allows you to add drawings and animations into the real world around you. From creating a virtual limbo game for friends to spicing up the starry sky, Just a Line allows your to design your own creative world. The world is officially your canvas.

Google’s ARCore has officially opened up augmented reality to all users, which means brands can officially get more creative than ever. There’s no telling where these innovations can take us, but not matter where AR technology takes us…we will never forget you, Dancing Hot Dog.