Saturday, June 27, 2020

How to Determine if Your Company Needs an App Builder

So you’ve decided your mobile marketing strategy might need an update. Building an app is a great place to start. But before you fully commit to going down this road, you’ll want to make sure this is the right decision for your business. Here are a few questions you need to ask yourself before you determine if your company needs an app builder.

Will Your Audience Use It?

It’s a tough pill to swallow, but you have to consider what your customer wants, not your organization. If you can’t see consumers using an app, then it may not be worth the time or resources to build an app. Don’t assume what your competitors are doing will work for your business. With that being said, building an app, especially a Progressive Web App (PWA), has proven to yield some amazing results for brands.

What’s The Size of Your Team? 

Look, we’re big fans of small teams, because, well, we are one! You can truly accomplish so much with a small team that’s highly aligned and working towards the same goal together. But if you don’t have enough resources to assign one full-time person to create a project plan and manage all of the associated tasks with building an app from scratch, then our recommendation is to invest in app building software.

You Can Talk the Talk, But Can You Walk the Walk? 

Speaking of teams, you’ll want to assess the team’s technical skills. Does the software development for the app require skills that your team doesn’t possess? Or do you foresee hours of training in your team’s future? If you answered yes to either of these questions, then it’s probably time to start searching for the best no-code app builders.

Does Your Budget Have Wiggle Room? 

This will determine what type of app builder you need. I strongly urge you to stay away from a free app builder. Even some of the best free app builders won’t provide enough functionality to make your users coming back to your mobile app. And the ultimate goal of investing in app development software shouldn’t be to score a high number of app downloads. Creating an app should drive user engagement and brand awareness for your organization – and you’ve got to pay the toll to achieve that.

What’s Your Timeline?  

Can your organization wait a year for your mobile app’s rollout? You heard me right – it takes approximately 365 days for traditional app development. You’ll have to factor in time to train all of the internal stakeholders that will use the software once it’s launched. And technology always works 100 percent the way we want it to, right? Of course not! There will always be areas of improvement to make to your app…which, unfortunately, results in added cost and time.  I’m willing to bet this made your stomach drop. Why? Because marketers want things ASAP. Plus, we’ve seen just how fast consumer behavior can change this year.

Good news: there’s a second option. By partnering with a low code app builder, you could have an app built in a matter of hours. See for yourself just how long it took one of our very own to build an app (did I mention she had just started when she built her first app and had no coding experience?)

Building an app is a challenging yet rewarding process. If you’ve been waiting for a sign to tell you to hire an app builder, consider this it. Ready to start your search for the best app builder for your business? Check out this blog to discover what you need to know.