I’m usually not one for resolutions. One, because I usually am too overzealous with my expectations. And two, there’s no need to wait until a new year to make goals for yourself. That being said, if the new year helps you reset with a fresh perspective, by all means, go for it. After 2020, I think we could all use a refresh on our goals.
So while you’re taking the time to better yourself, why not take the time to better your mobile strategy? After all, your mobile strategy shouldn’t be set in stone. Here are seven mobile new year’s resolutions that are obtainable and will help your brand become the best version of itself.
- Get a Fresh Perspective
Listen, I get it. 2020 was a weird one. The name of the game was to just get by. Seeing as it’s a new year, what better time to refresh your calendar a bit. When’s the last time you had a meeting with one of your users? My guess – back in 2019.
I hate to break it to you, but your way of doing things may not be the way you should be doing things. At the end of the day, if they don’t like a certain feature or are left wanting more out of your mobile experience, they’re going to part ways with you. Set aside some time (or create a survey if adding another Zoom call crushes your soul) to get user feedback. You and your users will be so glad you did.
- Be Adventurous
When’s the last time you tried something new? For me, it feels like it’s been ages. No, I’m not recommending traveling somewhere new…I’m saying try something new. I don’t want to jinx it, but I’m feeling pretty good about 2021. This is the perfect time to incorporate new technology or test out a new channel.
If you’re B2C and have a physical product, why not try augmented reality (AR)? Chances are your customers will be delighted. Or if you’re B2B, uplevel your video strategy on mobile. You don’t even need fancy equipment to shoot an engaging video. The best videos are the ones that feel authentic, even if your dog or child decides to make an unexpected appearance during it.
- Break Old Habits
There are a lot of bad habits I want to break this year. Maybe one day I’ll stop scrolling on TikTok for three hours. But you shouldn’t try to boil the ocean. Pick one habit you’d prefer to part ways with in 2021 and focus on it. My recommendation is to stop over messaging your audience. Marketers have a bad habit of over emailing or over-posting on social, but when has that ever worked out in someone’s favor? Answer – never. It’s quality over quantity folks! If they’re interested, I promise they’ll buy. There’s no need to send consumers five emails a day about a pair of shoes they looked at once (can you tell I’m speaking from personal experience?).
- Part Ways With Toxic Things
It’s time to part ways with negative things in your life. How do you know when something isn’t working for you anymore? A good sign is if it takes up a lot of space in your life, doesn’t spark joy, and isn’t worth the hype. Sound like something familiar? It should because I’m talking about native mobile apps. They just don’t cut it anymore. Cut ties once and for all with these outdated mobile experiences and climb aboard the Progressive Web App (PWA) bandwagon. It’s a better way of doing mobile.
- Take Control
If you’re like me, you may have felt like you didn’t control your destiny last year. I for one am sick of feeling out of control. Unfortunately, I don’t have the power to make everything go back to normal, but I do know of something that might help. Low-code platforms will help take back some control in your life. Stop wasting your time waiting for IT. They’re never going to get back to you. Build an app yourself using a low-code platform. Try one for yourself…we think you’ll like the power trip.
- Embrace Simplicity
I’ll keep this resolution short and sweet. Keep things simple. Consumers are constantly overstimulated by various marketing messages. And it only gets worse if they’re using a second screen when watching TV (which they absolutely are). Keep things simple with your mobile design. Not everything needs a pop-up CTA!
- Come Prepared
Channel your inner President Bartlet from West Wing and constantly ask yourself, “What’s next?” Many organizations discovered this the hard way last year when they weren’t prepared for going virtual with their reluctance to adopt new strategies. We’ve seen how fast consumer behavior can change. Be prepared and equip yourself with the right technology and strategies. And above all, be able to pivot quickly.
2021 is going to be our year folks, I can just feel it. Add these mobile resolutions into your life and you’re headed for some brighter days.