No-code is certainly a buzzword these days. More and more marketers are starting to realize the true potential no-code platforms have for their organizations.
In case you’ve been living under a rock, let’s quickly breakdown the definition of a no-code platform. No-code software enables individuals to rapidly build mobile applications without the use of code.
If you’ve ever played with Legos as a child (or as an adult), building an app is essentially the same concept, just in digital form. The no-code platform provides app builders with the building blocks for the app, and it’s up to the app builder to construct the app of their dreams.
No-code platforms are the next biggest thing in MarTech. With that being said, there’s still a lot of rumors circulating around no-code app builders so let’s clear the air by debunking some of the most common myths about no-code platforms.
1. No-code platforms are only for IT or developers.
Wrong. Like I touched on earlier, any individual with a basic understanding of how to use a computer can build an app. The best no-code platforms enable the use of drag-and-drop functionality, which makes adding or rearranging components and pages within an app a breeze (Seriously, I think you’ll find choosing a show to watch on Netflix more difficult).
Marketers are leading the charge in the no-code revolution. Marketers don’t like to move slow, but I probably don’t have to tell you this. Traditional app development can take up to nine months, and if there’s anything we’ve learned in the past year, it’s marketers need to have the ability to move fast. A no-code platform accomplishes this. Marketers can spin up apps as quickly as they can dream them, without touching a single line of code. I think you’ll find the hardest thing about no-code app builders is brainstorming an idea.
2. You can’t build high-quality mobile apps with a no-code platform.
Don’t get me wrong, there are certain things that take time if you’re expecting a favorable outcome – have you ever seen a video of croissants being made? I’ll never take these tasty pastries for granted again. That being said, building an app is not one of them.
Apps built with no-code software are identical in terms of quality to those built by the hands of a developer. Don’t believe me? Take a look at some no-code app examples here. The beauty of no-code platforms is your app can be whatever you make it. Sure, you could build a simple app in less than an hour, but you could also spend a few extra hours customizing the app and integrating your MarTech stack.
3. No-code means no flexibility.
Is anything in life perfect? No. While some no-code platforms may not have every feature possible, that doesn’t mean no-code platforms aren’t flexible. Before investing in a no-code platform, you should do your research to ensure the app builder you partner with has the functionality and components you’ll need to build an amazing app. You’ll also want to see if the no-code platform has the ability to integrate with your MarTech stack.
4. No-code platforms will diminish the need for developers.
No-code platforms don’t diminish the need for developers, rather it increases the demand for higher-paying development jobs as the revolution continues to skyrocket.
“Developers are 100 percent necessary in this movement in two different ways. No-code and low-code tools “will give IT personnel more time to focus on the big picture—on things like system architecture,” said Stephanie Cox, Vice President of Sales and Marketing at Lumavate, in the Indianapolis Business Journal.
No-code platforms are the way of the future; Gartner estimates the market for no-code/low-code technologies will increase by 22.6 percent in 2021. If you’re not on the no-code bandwagon after this, why not try a no-code builder yourself? Build an app on Lumavate today.