Oct 15, 2018
How Beverage Brands Are Competing in the Age of the Influencer
Influencer marketing has taken the beverage industry by storm, helping brands like Coca-Cola and Heineken see better returns than traditional ad channels
Oct 14, 2018
Progressive Web App Feature: Luxmart
As Cyber Monday creeps closer, eCommerce brands like Luxmart are turning to PWAs to make sure their mobile commerce experiences are in top shape.
Oct 11, 2018
Nike Is Using NFC for Personalized Mobile Experiences
The Nike NBA Connected Jerseys were ahead of their time, using NFC to make each jersey an activation point for personalized mobile experiences.
Oct 10, 2018
Whiteboard Wednesdays: Location-based Mobile Messaging
This week, we're talking about how marketers can leverage location-based messaging tech for really personalized mobile experiences.
Oct 9, 2018
The Google Pixel 3 Shows the Power of AI in Action
Artificial Intelligence is more than robots and futuristic automation, and Google is proving that subtle AI is sometimes the most powerful with the Pixel 3
Oct 8, 2018
Creating Compelling Game Day Experiences for Every Type of Fan
Your fans aren't all the same, so why should their experiences at your stadium or arena be? Here's how you can create fan experiences for all types of fans:
Oct 5, 2018
Customer Journey Mapping: Implementation and Improvement
It's time to implement your customer journey, but hold on–your work isn't done yet. Here's how you can measure your success and constantly improve.
Oct 5, 2018
Whiteboard Wednesdays: Location-based Marketing Tools
From to GPS to geofencing to beacons and even indoor positioning, learn about all of the tools available to improve your location-based marketing strategy.
Oct 4, 2018
TGI Fridays Serves Up Mobile Ordering Option
As restaurants realize the power of the smartphone in their diners' pockets, they're creating mobile experiences for efficiency and memorable moments.
Oct 2, 2018
A Marketer's Guide to Progressive Web Apps
There's a shift in customer behaviors and mobile technology. Download our whitepaper to learn about PWAs and how consumer brands see results with their PWAs.